Nuestro Folklore

o rural, o popular e o massivo nas políticas culturais do Primeiro Peronismo (1946-1955)

Abstract

In response to the transformations that marked Argentina in the 1940s and 1950s, especially the intensification of migratory movements from the rural interior provinces to the capital Buenos Aires and the consequent emergence of a mass culture in the country, the populist regime of the First Peronism (1946-1955) would use initiatives in the area of ​​culture to affirm a certain common national sensibility through a mass discourse based on the continuity between the imagination of the masses and popular memory in its various forms of expression. Thus, this paper investigates the appropriations of the Argentine rural popular symbolism by Peronist discourse as a crucial element for its project of reconfiguring national identity. To this end, the object of analysis is the magazine Mundo Radial (1949-1957) – integrated into the Peronist media monopoly – and its editorial project aimed at constructing an imaginary favorable to the rural universe and the folkloric songs in the midst of urban entertainment, with emphasis on the anonymous essays that pedagogically accompany the thematic section Nuestro Folklore on the page that precedes it.